Social media gives health professionals an opportunity to tell their stories. Doctor have the most to gain by properly using social media to market their practice. They can share years of experience, dispel myths and join discussions with colleagues in the industry.
Social Media Dos and Don’ts for Physicians and Medical
- Physicians should keep their professional and personal personas
separate. Physicians should not “friend” or contact patients through personal
- Physicians should not use text messaging for medical interactions even
with an established patient except with extreme caution and consent by the
- E-mail or other electronic communications should only be used by
physicians within an established patient-physician relationship and with
- Situations in which a physician is approached through electronic means
for clinical advice in the absence of a patient-physician relationship should
be handled with judgment and usually should be addressed with encouragement
that the individual schedule an office visit or, in the case of an urgent
matter, go to the nearest emergency department.
- Establishing a professional profile so that it “appears” first during a
search, instead of a physician-ranking site, can provide some measure of
control that the information read by patients prior to the initial encounter or
thereafter is accurate.