Social Media Dos and Don’ts for Physicians and Medical Practices

Social media gives health professionals an opportunity to tell their stories. Doctor have the most to gain by properly using social media to market their practice. They can share years of experience, dispel myths and join discussions with colleagues in the industry.

Social Media Dos and Don’ts for Physicians and Medical Practices.

  • Physicians should keep their professional and personal personas separate. Physicians should not “friend” or contact patients through personal social media.
  • Physicians should not use text messaging for medical interactions even with an established patient except with extreme caution and consent by the patient.
  • E-mail or other electronic communications should only be used by physicians within an established patient-physician relationship and with patient consent.
  • Situations in which a physician is approached through electronic means for clinical advice in the absence of a patient-physician relationship should be handled with judgment and usually should be addressed with encouragement that the individual schedule an office visit or, in the case of an urgent matter, go to the nearest emergency department.
  • Establishing a professional profile so that it “appears” first during a search, instead of a physician-ranking site, can provide some measure of control that the information read by patients prior to the initial encounter or thereafter is accurate.
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