Why is Online Reputation Management Important for Doctors?

Online Reputation Management is the influencing and/or control of an individual's or business's online reputation.

Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. Parts of reputation management are often associated with ethical grey areas, such as review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.

Why is an online reputation important for doctors and medical practices?

More patients than ever are going online to research their doctor. According to a study from Pew Internet, 44 percent of patients online do so. And about one in five use physician-rating sites. Physicians don't want to be defined by a negative news story, or a bad review from an online physician-rating site. That's why it's important that they take control of their online reputation before someone else does. The number of patients who consider physician-rating sites to be important is much higher than it was just a few years ago. 

Physicians should see online reviews as an opportunity for growth, and encourage patients to leave positive reviews. A new patient that understands your strengths and flaws and chooses you with awareness of these factors is likely to be a patient you'll enjoy working with. 

Doctors can encourage online reviews and take a few simple steps to developing a good online reputation:

  • Sign up for physician review sites. Don't wait for the reviews to come to you. Create a profile on major review sites. You'll be able to provide the websites with accurate, up to date information, including your practice address, specialties, education, and awards.
  • Respond to reviews. Show patients that you truly care what they think of your service as a medical professional by responding to their reviews, both positive and negative.
  • Consider negative feedback a gift. Hearing the truth hurts, especially if a review is not entirely fair or based on factors outside of your control. Still, negative reviews can help you shed light on missteps in your practice. Patients who complain about long wait times or trouble with filling prescriptions may help you better direct your office staff. 
  • Ask patients to review you. Let patients know that you are proud of your work as a physician, and that you appreciate recommendations, both through word of mouth and online. Place links to physician review sites on your website and newsletters, allowing patients to see and contribute to your reviews online 
It's important for doctors to Google themselves at least once a week and see what comes up, because that's what patients are doing

Source: Reputationmanagement.com, HuffingtonPost.com 

How to Choose the Right Doctor

Choosing the right doctor is one of the most important health decisions you’ll make.It’s hard to find reliable information about specific doctors. EZDoctor.com offers the most comprehensive reports available online for doctors. 

Here are some things you should know before selecting a physician

Contact information, Locations and Gender. Having a doctor’s contact information and gender will allow you to know their location and how convenient it will be to see this doctor.

License Information. It is important to know if your doctor is licensed to provide the care that you need.

Education. To learn more about your physician’s background EZDoctor Reports contain information regarding where they studied, graduation date, board certifications, as well as their internship, residency and fellowship. This will help you make an educated decision regarding your doctor’s training and ability.

Hospital Affiliations/Privileges.  Its common practice for a doctor to have their office in one location and perform treatment in a separate location. For example, you could go to a doctor’s office for a consultation regarding your knee and that doctor might provide treatment and/or surgery at a hospital that he is affiliated with or has privileges. By having this information before hand, it can help you in deciding whether this doctor would be the most convenient for you.

Procedure Pricing Information. When taking care of any health concern, one of the main things we consider is the cost associated with any procedures that might be necessary. An EZDoctor report will display an average charge for procedures performed by the physician you are reviewing.

Patient Referral Summary.  Primary care physicians, when needed, refer patients to a specialist. Especially when they face a diagnosis that is beyond their Scope of Practice. With an EZDoctor report you will see the  physicians referral pattern.

Pricing/Prescribing Habits. Is your  doctor more likely to prescribe a name brand versus a generic drug? Despite your preference, by seeing a breakdown of the most common prescriptions a physician orders you can get a clear view of his prescribing tendencies and average price per prescription.

Disciplinary Actions. Finding out if a physician has been sanctioned or not by a state medical board can be very useful when it comes to selecting a doctor to visit. Equally important is to know  what those infractions were related to.

Criminal Offenses. While federal criminal records are not available to the public, EZDoctor reports include state government records that indicate whether a physician has ever been charged or convicted of a crime. Allowing you to have this information prior to any consultation and/or treatment.

Malpractice Claims. You have the right to know if your physician has been involved in any incidents regarding his medical care. From surgical and medication errors to misdiagnoses, EZDoctor will provide the information you need.

Patient Reviews. It’s always good to know what other patients are saying about a physician. EZDoctor reports collect patient reviews from multiple sources.

You can find all the information you need on a physician by obtaining an EZDoctor Report. Go to ezdoctor.com now to get started! 

What You Should Know Before Surgery.

Before you undergo any type of surgery, cosmetic or medical, it is very important that you know and trust the surgeon. 

Here is some important information you should know before undergoing any type of surgery:

  • Qualifications and Experience. Knowing if your Doctor is board certified is crucial. Board certified means that in addition to the doctor completing years of school, fulfilling residency requirements and passing the examinations required to practice medicine in your state, your specialist participates in an ongoing process of continuing education to keep current with the latest advances in medical science and technology in his or her specialty as well as best practices in patient safety, quality healthcare and creating a responsive patient-focused environment. Certification matters.
  • How long has the surgeon been performing this type of procedure. 
  • Past work on other patients. Seeing the doctor's work on previous patients might give you an idea of how you will look after the procedure. Every doctor is different, you prefer the way one doctor does a procedure compared to others. 
  • How long has the surgeon been performing this type of procedure/How often does the doctor perform this procedure. Ideally, the doctor has done this procedure many times for several years.
  • Malpractice suits-  Incident in where a physician's care did not meet the accepted standards of practice. Some common types of medical malpractice include: misdiagnosis, failure to diagnose, surgical error, and medication error.
  • Has the doctor's medical license ever been revoked or suspended?
  • Does the doctor have any hospital privileges? If something goes wrong and you need to be admitted to the hospital, you want your doctor to keep treating you himself, rather than turning you over to another doctor with no prior knowledge of your case.
  • Criminal offenses. If the doctor has ever been convicted of a crime. 
  • What are the risks and complications? 

You can find all the information you need on your surgeon by obtaining an EZDoctor Report. Go to ezdoctor.com now!!! 


EZDoctor Reports

EZDoctor Reports - A Doctor’s Background Report for Patients

Some of you might be asking yourself what is an EZDoctor Report? And if you haven’t heard already, it’s a background report on doctors!

EZDoctor Reports include everything from procedure pricing to real patient reviews, and even malpractice lawsuits. Most of the information contained inside an EZDoctor Report is nearly impossible for a patient to find. Information we feel is essential for a patient to make an informed healthcare decision.


EZDoctor Reports include:

1.    Contact Information

2.    Office Locations

3.    License Information

4.    Insurance Accepted

5.    Education

6.    Hospital Affiliations/ Privileges

7.    Procedure Pricing Information (Medicare Only)

8.    Patient Referral Summary

9.    Prescribing Habits

10.  Publications

11.  Disciplinary Actions

12.  Criminal Offenses

13.  Malpractice Claims

14.  Real Patient Reviews

The Benefits for Patients

Patients without a doubt, will benefit the most from an EZDoctor Report. Allowing patients to feel more confident when choosing their health care provider. Before your next doctor’s visit, consider seeing your doctor’s EZDoctor Report. You might be surprised with what you find.